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MEDIA ADVISORY
For February 4, 2010

Status Is Everything HIV testing campaign targets young African American men in Newark, NJ.

Status Is Everything HIV testing campaign targets young African American men in Newark, NJ.

To Increase HIV Testing Rates in Newark “Status Is Everything” Pioneers New Media, Text Messaging, and Social Media

NEWARK, N.J., Jan. 27, 2010 – On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org), Mayor Cory A. Booker and the LGBTQ Commission will kick-off “Status Is Everything”, a pioneering, Newark, NJ focused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24. This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers – text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.

Status Is Everything Social Media
Twitter – http://bit.ly/69k7mP
Facebook – http://bit.ly/SIEFacebook
YouTube - http://bit.ly/SIEBernard1
Causecast – http://bit.ly/SIECausecast

The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven “friendly reminder” e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and light rail train signs. READ MORE »

NEWARK, NJ, January 12, 2009 – LCH Business Media and Tech Solutions (LCH), a boutique web 2.0 campaign strategy and management firm based in Newark, NJ, announces that it has joined the Status Is Everything Media team. LCH has been retained by FEMWORKS, the Newark based multicultural marketing agency leading the creative and communications for Status Is Everything (SIE), Newark’s new HIV testing social marketing campaign that targets African American gay men. LCH will manage the social media for Status Is Everything, create viral and written conversations, engage and inform around HIV, Testing and Prevention. Status Is Everything is produced by the African American Office of Gay Concerns.

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‘Status Is Everything’ Social Marketing Campaign Targets Young African American Gay Men In Newark

NEWARK, N.J., Oct. 27 /PRNewswire/ — Beginning January 2010 in Newark, African American men who have sex with men will be targeted by an HIV Testing social marketing campaign titled “Status Is Everything” organized by the African American Office of Gay Concerns (AAOGC) of Newark. “Status Is Everything” aims to encourage African American men, particularly young men who have sex with men, to get HIV tested and reduce risky behaviors. AAOGC will unveil the “Status Is Everything” brand and outreach components on World AIDS Day, December 1, 2009. Funding for “Status Is Everything” is provided by the New Jersey Department of Health and Senior Services as part of the department’s HIV prevention efforts aimed at high-risk African American men.

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NJCRI and NJ Stop AIDS Coalition Presents the 4th Annual World AIDS Day Extravaganza

NEWARK, N.J., Dec. 1, 2009 – Today in observance of World AIDS Day, North Jersey Community Research Initiative (NJCRI) and NJ Stop AIDS Coalition will present the 4th Annual World AIDS Day Extravaganza at Newark Symphony Hall’s Terrace Ballroom, from 4pm – 8pm. The event is free to the public and features vendors, speakers, social services and health service agencies, food and live entertainment.

Event Details:
4th Annual World AIDS Day Extravaganza
Date: Tuesday, Dec. 1, 2009
Time: 4pm -8pm
Location: Newark Symphony Hall, Terrace Ballroom, 1030 Broad Street, Newark, NJ READ MORE »

Status Is Everything photo shoot sneak preview

“Status Is Everything” Social Marketing Campaign Targets Young African American Gay Men In Newark

NEWARK, N.J., October 27, 2009 – Beginning January 2010 in Newark , African American men who have sex with men will be targeted by an HIV Testing social marketing campaign titled “Status Is Everything” organized by the African American Office of Gay Concerns (AAOGC) of Newark. “Status Is Everything” aims to encourage African American men, particularly young men who have sex with men, to get HIV tested and reduce risky behaviors. READ MORE »