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MEDIA ADVISORY
For February 4, 2010

Status Is Everything HIV testing campaign targets young African American men in Newark, NJ.

Status Is Everything HIV testing campaign targets young African American men in Newark, NJ.

To Increase HIV Testing Rates in Newark “Status Is Everything” Pioneers New Media, Text Messaging, and Social Media

NEWARK, N.J., Jan. 27, 2010 – On February 4, 2010, during a full day of events, the African American Office of Gay Concerns (AAOGC.org), Mayor Cory A. Booker and the LGBTQ Commission will kick-off “Status Is Everything”, a pioneering, Newark, NJ focused HIV testing social marketing campaign targeting African American men who have sex with men, aged 18-24. This is the first New Jersey public health campaign of its kind to utilize social media and text messaging to provide residents 24-hour instant access to local HIV/STD testing centers – text NJ+YourZipCode (NJ07102) to 36363. 1-866-HIV-CHECK access is provided by the New Jersey HIV/STD hotline.

Status Is Everything Social Media
Twitter – http://bit.ly/69k7mP
Facebook – http://bit.ly/SIEFacebook
YouTube - http://bit.ly/SIEBernard1
Causecast – http://bit.ly/SIECausecast

The multifaceted six month campaign features an interactive website StatusIsEverything.org that promotes seven “friendly reminder” e-cards and six video PSAs of Newark spokespeople; PSAs in movie theaters and on Cablevision Networks; bus wraps, a billboard, and light rail train signs. READ MORE »

NEWARK, NJ, January 12, 2009 – LCH Business Media and Tech Solutions (LCH), a boutique web 2.0 campaign strategy and management firm based in Newark, NJ, announces that it has joined the Status Is Everything Media team. LCH has been retained by FEMWORKS, the Newark based multicultural marketing agency leading the creative and communications for Status Is Everything (SIE), Newark’s new HIV testing social marketing campaign that targets African American gay men. LCH will manage the social media for Status Is Everything, create viral and written conversations, engage and inform around HIV, Testing and Prevention. Status Is Everything is produced by the African American Office of Gay Concerns.

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Silent Vigil to End the Silence of HIV/AIDS is hosted by the African American Office of Gay Concerns

NEWARK, N.J., Dec. 1, 2009 – Today on World AIDS Day at 12 noon to 1pm, the African American Office of Gay Concerns will host a one hour Silent Protest to End the Silence of AIDS. There will not be speeches. There will not be songs. There will not be handbills. People will be joined hand in hand from City Hall on Broad Street to the Prudential Center. The event is intended to raise awareness about the continuing crisis of HIV/AIDS in our community.

Event Details:
Silent Protest to End the Silence of AIDS
Date: Tuesday, Dec. 1, 2009
Location: Newark City Hall, 920 Broad Street, Newark, NJ 07102
Time: 12pm – 1pm
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Status Is Everything photo shoot sneak preview

“Status Is Everything” Social Marketing Campaign Targets Young African American Gay Men In Newark

NEWARK, N.J., October 27, 2009 – Beginning January 2010 in Newark , African American men who have sex with men will be targeted by an HIV Testing social marketing campaign titled “Status Is Everything” organized by the African American Office of Gay Concerns (AAOGC) of Newark. “Status Is Everything” aims to encourage African American men, particularly young men who have sex with men, to get HIV tested and reduce risky behaviors. READ MORE »