NEWARK, NJ, January 12, 2009 – LCH Business Media and Tech Solutions (LCH), a boutique web 2.0 campaign strategy and management firm based in Newark, NJ, announces that it has joined the Status Is Everything Media team. LCH has been retained by FEMWORKS, the Newark based multicultural marketing agency leading the creative and communications for Status Is Everything (SIE), Newark’s new HIV testing social marketing campaign that targets African American gay men. LCH will manage the social media for Status Is Everything, create viral and written conversations, engage and inform around HIV, Testing and Prevention. Status Is Everything is produced by the African American Office of Gay Concerns.
Campaign Objectives:
- Drive use of text message #36363 for instant access to local Newark Testing Centers
- Drive use of New Jersey HIV/STD hot line 1-866-HIV-CHECK
- Drive target community interaction and participation
Get Involved With Status Is Everything
Please join us online, upload PSAs to be featured on the Status Is Everything website – www.StatusIsEverything.org and join this much needed conversation.
Twitter: http://bit.ly/SIETwitter
Facebook: http://bit.ly/SIEFacebook
Causecast: http://bit.ly/SIECausecast
YouTube: http://bit.ly/SIEYouTube
About Status Is Everything (SIE)
SIE is an HIV Testing social marketing campaign produced by AAOGC.org it’s funded by New Jersey Department of Health & Senior Services: Division of HIV/AIDS Services and the Centers for Disease Control
Status Is Everything is Newark based and aims to encourage African American men, particularly young men who have sex with men, to get HIV tested and reduce risky behaviors.
A respondent to the “Status Is Everything” campaign will be referred to one of three partnering local HIV testing centers in Newark; St. Michael’s, UMDNJ, and NJCRI. These site were selected by five focus groups of young African American gay men and offer confidential and convenient testing services.
SIE Offers 24 hour instant access to local Newark based testing center information through texting 36363 with NJ and your zip (NJ 07102). Callers to 1-866-HIV-CHECK are connected to New Jersey’s HIV/STD hotline, operated by UMDNJ Poison control center in Newark.
SIE integrated promotions include social media, text messaging, YouTube, Facebook, Twitter, CauseCast.com, television commercials, buses wraps, bus interior and exterior signage, movie theater, light rail trains, billboards in downtown Newark, and StatusIsEverything.org.
About LCH Business Media and Tech Solutions (LCH)
LCH is a boutique social media firm based in Newark, NJ. that specializes in Web 2.0 Campaign Strategy and Management and Mobile Application Development
Media Contact: Kimberlee Williams, FEMWORKS, 973-494-9705.
Source: LCH Business Social Media & Tech Solutions
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Tags: AAOGC, African American Office of Gay Concerns, ComeUnity Wire, Gary Paul Wright, Gay, HIV, LCH, Media, Newark, NJ, Partnership, Social Marketing, social media, Status Is Everything, Text marketing, Web 2.0
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